Hard work is irrelevant. Be radically honest. And never, ever try to please your boss.
Nominated as a 2020 Financial Times Business Book of the Year and a New York Times Bestseller.
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There’s never before been a company like Netflix. Not just because of its unique position as a leader in both the worlds of entertainment and technology; or because of its growth as the world’s leading streaming entertainment service, with over 193 million members in 190 countries. Netflix is a revolutionary company because of a counter-intuitive and radical management culture, which defies tradition and expectation.
When Reed Hastings founded Netflix, he developed a corporate philosophy and a set of management principles which would make Netflix one of the most inventive companies in the world. This meant rejecting the conventional wisdom under which other companies operate. At Netflix, adequate performance gets a generous severance and hard work is irrelevant. At Netflix, you don’t try to please your boss, you practice radical candour instead. At Netflix, employees never need approval, and the company always pays top of market. When Hastings first devised them, the implications of these principles were unknown, but over time they have inculcated flexibility, speed, and boldness throughout a successful and rapidly growing organisation.
Drawing on hundreds of interviews with current Netflix employees and never-before-told stories from his own career, Hastings elaborates on these controversial principles at the heart of the Netflix psyche, which have generated results that are the envy of the business world. This is the full, fascinating, and untold story of a unique company taking over the world.
CEO of Microsoft
I had the privilege of learning from Reed personally and studying the Netflix culture. The insights in this book are invaluable to anyone trying to create and sustain organizational culture
Cofounder of Andreessen Horowitz
As the information age shrinks product cycles and compresses time frames, the most important business question of our era is, ‘How do we keep innovating?’ In this breakthrough book, Reed Hastings and Erin Meyer provide the answer. They lay out a proven, systematic methodology for building, maintaining, and enhancing a highly innovative global culture. It is an amazing piece of work. Bravo
Author of Good to Great, co-author of Built to Last and Beyond Entrepreneurship
Reed Hastings learned early what it takes to build an enduring great company. Here in No Rules Rules, he and Erin Meyer teach the culture that propelled Netflix into one of the most distinctive and impactful companies on the planet. Packed with vivid specifics, they illustrate how Hastings melded a spicy concoction into a framework of freedom and responsibility. Well-written and fast-paced, timeless and timely, inspired and practical, smart and wise—read it and learn the Netflix secret sauce from the master himself
Netflix co-founder and author of That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
Forget reinventing television; Reed Hastings' real achievement is reinventing corporate culture, and in No Rules Rules, Reed reveals all the tactics and processes that he’s used to make Netflix one of the 21st century’s most innovative companies. Clear, compelling, fascinating, and (for a book about Netflix), appropriately binge-worthy, No Rules Rules is the book I wish I had read when I was starting out, and it’s the book I’ll be giving to every CEO I work with. It’s simply a “must have” for any business leader
Susan E. Rice
Former U.S. National Security Advisor
Netflix’s unique culture of freedom and responsibility and its flexibility to adapt are fueling its remarkable rise around the world. In No Rules Rules, Reed Hastings and Erin Meyer reveal the fascinating story of Netflix success, while providing actionable lessons for leaders on how to attract top talent and unleash their creative energies to drive excellence
Aspiring tech moguls should flock to Hastings and Meyer’s energetic and fascinating account.
Fascinating story of a counterintuitive approach that apparently works.
Library Journal, starred review
A fascinating analysis of Netflix... Highly recommended for leaders eager to build innovative, fast, and flexible teams.