No Rules Rules

No Rules Rules


Netflix and the Culture of Reinvention

Satya Nadella

CEO of Microsoft

I had the privilege of learning from Reed personally and studying the Netflix culture. The insights in this book are invaluable to anyone trying to create and sustain organizational culture

Ben Horowitz

Cofounder of Andreessen Horowitz

As the information age shrinks product cycles and compresses time frames, the most important business question of our era is, ‘How do we keep innovating?’ In this breakthrough book, Reed Hastings and Erin Meyer provide the answer. They lay out a proven, systematic methodology for building, maintaining, and enhancing a highly innovative global culture. It is an amazing piece of work. Bravo

Jim Collins

Author of Good to Great, co-author of Built to Last and Beyond Entrepreneurship

Reed Hastings learned early what it takes to build an enduring great company. Here in No Rules Rules, he and Erin Meyer teach the culture that propelled Netflix into one of the most distinctive and impactful companies on the planet. Packed with vivid specifics, they illustrate how Hastings melded a spicy concoction into a framework of freedom and responsibility. Well-written and fast-paced, timeless and timely, inspired and practical, smart and wise—read it and learn the Netflix secret sauce from the master himself

Marc Randolph

Netflix co-founder and author of That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

Forget reinventing television; Reed Hastings' real achievement is reinventing corporate culture, and in No Rules Rules, Reed reveals all the tactics and processes that he’s used to make Netflix one of the 21st century’s most innovative companies. Clear, compelling, fascinating, and (for a book about Netflix), appropriately binge-worthy, No Rules Rules is the book I wish I had read when I was starting out, and it’s the book I’ll be giving to every CEO I work with. It’s simply a “must have” for any business leader

Susan E. Rice

Former U.S. National Security Advisor

Netflix’s unique culture of freedom and responsibility and its flexibility to adapt are fueling its remarkable rise around the world. In No Rules Rules, Reed Hastings and Erin Meyer reveal the fascinating story of Netflix success, while providing actionable lessons for leaders on how to attract top talent and unleash their creative energies to drive excellence

Publishers Weekly

Aspiring tech moguls should flock to Hastings and Meyer’s energetic and fascinating account.

Kirkus Reviews

Fascinating story of a counterintuitive approach that apparently works.

Library Journal, starred review

A fascinating analysis of Netflix... Highly recommended for leaders eager to build innovative, fast, and flexible teams.